About

Hoc was born from a simple realisation: the world needs contrast therapy.

Most of the powerful tools for health are often the simplest; good diet, good sleep, good company. In a world of increasing complexity, we looked to something more fundamental, a practice rooted in contrast, refined through design.

How we got here...

2023

Injury to Insight

A climbing injury forced founder Ben into over a year of recovery. Hot and cold exposure became a daily practice, first for pain relief, then for something deeper, mental clarity. Ben began to see contrast therapy not just as a recovery practice, but as infrastructure for modern life.

2024

The Spark

With a background in engineering and product innovation, Ben began building his own saunas and ice baths in London. To practice daily, it had to live at home. So he learnt how to build them properly, materials, airflow, insulation, performance. The idea began to take shape.

2025

Build, Test, Refine

Hoc was founded. The vision sharpened. Product development began. Five prototype phases. Four installs. Continuous refinement. The edge? Modularity. A system foundation that allows customisation. Hot and cold, designed as one integrated architecture. Built to scale. Built to endure.

2025

Ritual, Elevated

Today, Hoc delivers an integrated hot and cold system designed for daily use. Installed in under three hours. Built to last. Ancient knowledge, expressed through modern craftsmanship. Choose both.

Our core beliefs

Simplicity is Power

The most effective practices are often the simplest. Heat and cold, applied consistently, deliver profound results. We strip away unnecessary complexity and focus on what works, creating something that can be returned to daily.

Contrast Creates Balance

Hot and cold, stress and rest. Opposites working together. We believe in contrast not as contradiction, but as a system that restores equilibrium, physically and mentally, through rhythm, not excess.

Ritual Over Optimisation

Wellness should not be performative. We prioritise consistency over intensity, designing for daily practice rather than occasional extremes. Something you build into life, not something you endlessly try to improve.

Built for Real Life

Wellness should fit into life, not disrupt it. We design systems that are easy to use, quick to access, and made to be part of a daily routine. If it’s not practical, it won’t be practiced.

Design Principles