Zooki Packaging:
2020
“We want to advertise in the fridge and reduce delivery costs”
A subscription based vitamin supplement company, Your Zooki, commissioned me to design a package that could; carry 30 of their vitamin sachets, fit through a letterbox, transform into a self supporting container, advertise their brand when in use in the fridge and be made from a single piece of card with graphics on only one side.
It was important to develop a solution that would be user-friendly. If the package was at all fiddly, it would end up in the back of a dark cupboard and would therefore fail to advertise the brand. The solution was this simple two-part fold. The user removes a rip-strip and folds the package to reveal its contents and advert space. It is easily scaled in size and so can be produced to contain both 14 and 30-sachets. Due to postal regulations, the solution requires a second cardboard box to contain the sachet package. This is however in line with their current solution and is therefore familiar to Zooki subscription customers.
