11.
ZOOKI PACKAGING STRATEGY
Ultimately, the objective of this project was to improve Zooki’s subscription packaging strategy through the design of a letterbox-friendly, self-supporting pack that enhances convenience, reduces delivery costs, and increases in-home brand visibility.
Year: 2021
Status: Complete, Prototype
Problem Statement
Zooki’s existing subscription packaging was inefficient, requiring customers to be home for delivery, limiting brand visibility, and incurring high postage costs.
Research Insights
To address packaging inefficiencies, I analysed Zooki’s postage model and surveyed over 90 customers to understand storage and delivery preferences. Insights revealed the need for a slim, single-sheet design that could fit through letterboxes while providing easy usability.
£1,605 saving per month
“I often miss taking my supplements because I miss the delivery man!”
Ideation
Concept generation and prototyping activities were driven by three main objectives, transformability, manufacturability and optimising for ease of use. It was important to develop a solution that would be user-friendly. If the package was at all fiddly, it would end up in the back of a dark cupboard and would therefore fail to advertise the brand.
The Solution
The solution was this simple two-part fold. The user removes a rip-strip and folds the package to reveal its contents and advert space.
