04.
ZOOKI DISPENSER
The objective of this project was to develop a merchandising unit for the vitamin supplement company, Zooki, to strategically position their product in London stores.
Year: 2022 - 24
Status: Ongoing
Refrigerated shelf space in central London stores is fiercely competitive. Small brands don’t stand a chance!
Research and Insights
In-store observations and sales data revealed that sachets performed best in refrigerated sections, with customers
3.67x more likely
to buy.
“Fridge shelves are prime real estate”
Strategic Design Decisions
The dispenser features an under-shelf mounting system to maximise refrigerated space, a self-feeding sachet mechanism, and a front-loaded refill system. It combines practical innovation with branding opportunities.
Ongoing…